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05 / 06Master’s project · iOS app

Moodflicks

A film recommender that starts with how you feel, where you are and how much time you actually have.

Role
UX/UI designer
Timeline
February 2024
Context
Master in Digital Experience Design, BAU
Type
Academic
Tools
Figma · FigJam · Photoshop · Illustrator
MoodFlicks screens tilted on a red background
01 — The problem

Choosing a film shouldn’t take longer than watching one.

Streaming platforms recommend by genre or popularity — not by how you feel or the situation you’re in. So people scroll, especially when they’re tired, short on time or somewhere unfamiliar. There was room for a more emotional, adaptive way to discover films.

MoodFlicks popcorn mascot with 3D glasses
02 — Research

Two people, too little time.

Claudia, 35, a tech professional with long days who wants something that matches her mood without effort. Alejandro, 38, a consultant always on the road, for whom films are company while travelling. Their journey — from hearing about the app to rating a film — showed where people drop off: long sign-ups, too many choices, recommendations that don’t feel personal.

Two personas: Claudia and Alejandro
User journey map
03 — Solution

Mood first. Then place. Then time.

Three features shape every recommendation: an interactive mood selector; geo-contextual suggestions based on where you are; and CineCrono, which filters films by the time you have. I led the integration of the location and viewing-time features, and mapped the flows that connect them.

User flows for mood, location and time
04 — Design

Cinema red, warm ivory.

Red for energy and calls to action, a warm ivory background for softness and readability; Antique Olive for character and TT Norms Pro for clarity. Mid-fidelity wireframes became an interactive Figma prototype covering the full journey, from mood to final pick.

MoodFlicks colours and typography
MoodFlicks welcome screen on an iPhone
05 — Outcome

Design that listens to the moment.

MoodFlicks turns “what should I watch?” into a question about you — your mood, your place, your time. The project taught me how much a recommendation feels personal when the interface asks the right question first.

3
core features
2
personas
1
end-to-end prototype
Next project — 06 / 06Travel Beyond